The Best Beauty Products to Launch in 2021

Clean out your skincare cabinet, toss away your expired makeup (yes, you need to) and get your credit card ready, because there are a handful of new beauty launches you’re going to want to stock up on!

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From eyeshadows that are changing the game and clean skincare buys to revolutionary LED masks and hot tools in a league of their own, the beauty sphere has seen some seriously amazing launches in 2021. 

While the year kicked off with a no-makeup, hair-in-a-bun mentality due to COVID-19, we’ve started to see people upping their glam in recent weeks. 

And when it comes to going all out, there’s a few products we’ve been reaching for on repeat. A few of our faves include the Tower 28 Bronzino Illuminating Cream Bronzer, which gives the ultimate bronzed goddess glow, Lawless The One and Done Long-Wear Volumizing Mascara, which has a clean formula that’s flake-free (!!!) and the Florence by Mills UBU Eyeshadow Palette, which has every fun and funky color under the sun. 

Perhaps the best launches this year though have come from the hair department. From Conair’s Smoothwrap InfinitiPRO that gives a super smooth blowout to ColorWow Hair’s Xtra Large Bombshell Volumizer that is a flat hair savior (trust Us, try it), there’s been one fabulous drop after the next. 

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And no matter what your skin concern is, we’ve got you covered! In need of a hydration boost? Check out the Joanna Vargas Eden Rejuvenating Pro Serum. It’s plant-powered formula will leave your face supple, smooth and moisturized. Plus, it’ll minimize the look of fine lines. 

If you’re lacking a good glow on the other hand, turn to Alpha H’s Micro Super Scrub. The glycolic-acid formula will slough away dead cells and have your face looking beyond radiant. 

Of course, we have to take a moment to talk body care, too. With a slew of new launches in the space, there’s no question the category is blowing up big time. 

Our favorite product to come out of all the hype is hands-down Alo’s Head-to-Toe Glow. Not only does it leave your skin looking shiny (in a good way, not a gross way), but it also smells amazing. Plus, it can be used on your face and in your hair too. 

From self tanning drops that’ll have you summer ready to aloe vera that’ll soothe your sunburn, keep scrolling to check out the best beauty launches of 2021 … so far! 



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